Callaway’s latest limited-edition Supersoft celebrates Mom with four sketched designs. Available now for $27.99 a dozen.
Callaway has released the Supersoft Super Mom, a limited-edition golf ball celebrating Mother’s Day with four Mom-themed designs on the Supersoft platform. And, yes, I’m fully aware that a product called “Supersoft” launching on 4/20 in honor of mothers writes its own jokes. I’m choosing to believe Callaway is messing with me at this point. This could have gone in an entirely different direction. I haven’t been this disappointed since PING skipped right past G420.
Moving on.
What Mom’s getting
The Super Mom dozen features four designs in a sketched art style that’s a nice departure from the typical stamped graphic. The palette leans feminine (pinks, teals) without being grossly over-the-top.
Each of the four sleeves gets a unique theme:
- Icon (crown)
- Power (flexed arm with some Rosie the Riveter energy)
- Boss (a coffee cup, which is an odd choice for “boss” but sure)
- MVP (trophy)
Three of the four land well. Boss feels like someone in the meeting said “what do moms love?” and the first answer was caffeine. Fair enough, I guess.
You may have noticed that Callaway (and others) have started using the player number as part of the story. That’s the case here with Supersoft Mom balls featuring “365”, which either reflects the number of days your mom puts in effort or the number of times mine makes me want to bang my head on a desk in any given week.
I’d argue Callaway should have included “24” and “7” in the mix as well, but I suppose it works.
Under the graphics, it’s a standard Supersoft. HyperElastic SoftFast Core for ball speed with soft feel, Hybrid Cover for distance and durability, and what Callaway describes as a new cover system for enhanced greenside spin and control.
If you or your mom already plays Supersoft, you know what you’re getting. The design is the differentiator, not the performance.
Availability and pricing
The Callaway Supersoft Super Mom is available now at $27.99 per dozen.
