Mercedes have announced a significant change to their senior leadership team, confirming that Bradley Lord has been appointed Deputy Team Principal with immediate effect. T
he long‑serving member of the Brackley organisation will support Team Principal and CEO Toto Wolff, strengthening the team’s management structure as Formula 1 continues to grow in scale and complexity.
Lord’s promotion marks the latest step in a career that has spanned more than two decades in Formula 1. He joined Mercedes in 2013 as Communications Manager and has since held several senior roles, most recently serving as Team Representative and Chief Communications Officer. Before his time with Mercedes, he worked with Benetton and Renault, rising from Press Officer to Head of Communications.
A structural evolution at Mercedes
Explaining the decision, Wolff emphasised that the change formalises responsibilities that Lord has already been carrying in practice: “With the growth of our team and F1, the scope of our operations and associated responsibilities at a senior level has grown significantly.
“We have therefore taken this opportunity to put in place a change that has effectively been operating in practice for some time.”
Wolff was clear that his own role remains unchanged, but that Lord’s appointment strengthens the leadership group: “While my role and overall responsibilities will not change one millimetre, Bradley’s work as Deputy Team Principal will further enhance the capability of our leadership group and provide continued support for me as our Team Principal and CEO.”
He also highlighted Lord’s long‑term contribution to Mercedes’ success: “Bradley is a dedicated and long-serving member of our organisation who has played an important part in the team becoming the most successful of the modern era.”
And finally, Wolff framed the move as a strategic step to ensure Mercedes remains agile and effective in a rapidly evolving sport: “Aligning our structure in this way ensures our leadership group can focus fully on the areas where they can add the greatest value and is optimised to meet the demands of a rapidly growing sport.”
